Simon Rickett explains sales pages and converting website traffic.
Rickett often reads about the importance of sales pages however what very few explain is the success of your sales page is reliant on where you place it in the marketing process.
Simon Rickett outlines that if you add a sales page to the marketing process at a stage when the buyer is only browsing and not in the buying mood then you will actually turn off the sale all together and you then impact the chances of that potential customer returning.